Wisconsin Rapids, WI · Since 1964
Central Wisconsin's
Central Wisconsin's
Trusted
GMC Dealer
Family-owned for over 60 years. Non-commission sales staff. No pressure. Just honest deals and exceptional service on every new GMC vehicle.
60+
Years Serving
Central WI
Central WI
6
Dealership
Locations
Locations
4.7★
Customer
Rating
Rating
$0
Sales
Commission
Commission
GMC Lineup
Shop New GMC Models
From capable trucks to premium SUVs and next-gen electric vehicles, explore our full GMC inventory in Wisconsin Rapids.
Why Wheelers
The Wheelers Difference
We've operated differently since 1964 — and it's why Central Wisconsin keeps coming back.
No Commission Sales
Our sales team is never paid on commission — a tradition we've held for over 30 years. You get honest advice, not a sales pitch.
Level 3 EV Charging
Wisconsin Rapids' only Level 3 Fast Charging station at a dealership. Public access 24/7 — charge your EV while you shop.
We'll Buy Your Vehicle
We'll buy your car even if you don't buy ours. Get a fair, competitive offer with no strings attached.
Family-Owned Since 1964
The Wheeler family has served Central Wisconsin for over 60 years. Big enough to serve you, small enough to know you.
Full Service Center
Factory-trained technicians handling everything from oil changes to collision repair. Auto body & tire services on-site.
6 Convenient Locations
Marshfield, Wisconsin Rapids, Abbotsford, Medford, Merrill, and Coloma — always close to home in Central Wisconsin.
Our Story
Built on Honesty.
Built on Honesty.
Proven by Generations.
Since 1964, the Wheeler family has been Central Wisconsin's most trusted automotive partner. What began with a simple promise — great deals and great service — has grown into a six-rooftop dealer group spanning the region.
As Mary Jo Wheeler-Schueller puts it: "We won't be the rich car dealership in the cemetery — we'll be the honest one."
Meet Our Team →
Service & Parts
We've Got You Covered
Schedule Service
Factory-trained techs, everyday value pricing
Order Parts
Genuine GM parts, fast turnaround
Auto Body
Full collision center in Wisconsin Rapids
Tire Center
Tire sales, rotation, and balancing